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The Heart of the Deal
What If Your Buyer Cared about Your Business as Much as You
Learn what no one is telling you about maximizing the "true" value of your business and the #1 key to success should you ever decide sell.
About the Book
If you ever consider selling your business-either because you want to, or you have to-there’s something you need to know. Likely, though, no one is telling you.
So, what’s the secret?
The key to maximizing the value of your business and ensuring a successful partnership is identifying a buyer or investor whose concept of value aligns with your own.
But what does that mean, and how do you do that?
That’s what you need to know. That’s the secret no one shares with you…
Until now.
Through a unique blend of transaction background and perspective, you'll learn the cultural differences between buyers and sellers, their impact on how value is conceived, and how you can maximize both the economic and personal value of your business.
This small book will have a big impact for any business owner interested in growing the value of their business-especially those considering how to approach a transaction and ensure its success.
What Owners Are Sayingh
“Recently, I read Bob Iger’s book The Ride of a Lifetime, the story of his career and in particular his time at Disney where he made multiple billion-dollar deals. In each deal, it was not the money that made the deal; it was the parties involved and their trust and understanding of each other that made it happen. In Patrick’s work, he has captured the importance of and the methods for getting at this critical part of the deal that, if left to chance, leaves a wake of bad deals and unhappy people. I sold my company in 2017 after numerous attempts to find the right chemistry. It was not until I followed a process like Patrick has so clearly defined that I was successful. This is a MUST read for anyone owning a business, as eventually all businesses transfer ownership.”
Stewart McMillan, Former President & CEO
Task Force Tips, Inc.
"If you ever want to or must sell your family business, there are many obstacles that you can and should prepare for. Patrick does a marvelous job in presenting all the whys and how-tos so you will receive both the economic and intrinsic value of your business."
Howdy Holmes, CEO & Chairman of the Board
Chelsea Milling Company | "JIFFY" mix
“This book builds a concise framework and clarity for one of the most important decisions you’ll make in your lifetime. The ‘True Value’ formula resonates well and will do so for any seller who is looking to transition their business. It helps you consider not only economic value but also personal value.”
Bob Kirch, Former President & CEO
Caito Foods Service, Inc.
"I sold my company last year. It took me 32 years to build. I wish I had read this book five years before I sold. The Heart of the Deal is very concise and nails the critical issues a business seller needs to understand prior to starting the selling process."
Bill Moore, CEO
PacMoore Products, Inc.
“I really appreciate Patrick’s insight on how the sale of a business ideally should be a win for not only the seller but also for the employees. As I processed the sale of my business, I was fortunate to be able to put together an Employee Stock Ownership Plan (ESOP). This transaction allowed for a seamless transition of the company. Our employees now will become owners of the company, and our family-owned culture will continue.”
Dan Liotti, Former Owner & CEO
Midwest Mole
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